Share of Local Voice is the percentage of total local search visibility your business captures across a defined set of keywords, locations, and SERP features compared with competing businesses. For a platform like GeoRankTracking, it is a practical way to measure how much of the local market you actually own in Google Maps, the Local Pack, and localized organic results by city, ZIP code, neighborhood, or precise geo-grid point.
Instead of looking at a single ranking in one location, Share of Local Voice aggregates visibility across many tracked points. This matters because local rankings change block by block. A business may rank #1 near its storefront but lose visibility a few miles away, while a competitor dominates a wider service area. Share of Local Voice turns those fragmented rankings into one competitive metric.
Why Share of Local Voice matters
For multi-location brands, agencies, and local SEO teams, Share of Local Voice shows whether optimization efforts are increasing real market coverage, not just improving isolated keyword positions. In GeoRankTracking, this is especially useful when tracking:
- Google Business Profile visibility across geo-grids
- Local Pack presence for high-intent keywords
- Competitor overlap by city or service area
- Performance differences between locations, regions, or franchise branches
- The impact of local SEO changes after GBP updates, citation work, or review growth
How it is typically calculated
The exact formula varies by tool, but the concept is straightforward: assign visibility value to rankings across tracked local queries and compare your total against the full competitive set. Higher rankings and stronger SERP placements usually receive more weight than lower positions.
Share of Local Voice (%) =
(your total weighted local visibility / total weighted visibility of all tracked competitors) × 100
Example: if GeoRankTracking tracks “personal injury lawyer” across 49 grid points in Chicago, and your firm appears prominently in the Local Pack across more of those points than competing firms, your Share of Local Voice increases. If a competitor outranks you in surrounding neighborhoods, your share drops even if you still rank well near downtown.
How to use it in GeoRankTracking
Use Share of Local Voice to benchmark local dominance at the market level. It is most valuable when segmented by keyword group, business location, and geography. A drop in share can reveal competitor expansion, weaker map visibility, or uneven coverage across your service area. A gain in share usually signals broader local reach and stronger presence where customers are actually searching.
In short, Share of Local Voice is a competitive local visibility metric that helps you move beyond “What is my rank?” to the more important question: “How much of this local market do I control?”